25 October 2006
The Core Business Plc: Trading update
The Core Business Plc, ('the Company') the innovative beauty brand business, announced today that it has increased its equity stake in premium sun care brand Blockhead and has gained the exclusive distribution right to market the product in the UK in the personal care sector. The Company has also strengthened its team with its first-ever Sales and Marketing Manager to broaden its range of consultancy projects.
The Company's increased stake from 12.5 per cent to 17.5 per cent in Blockhead Brands Limited follows the launch of the premium sun care brand earlier this year. The range of sun creams was the best-selling brand on retail web site www.mankind.co.uk and is available at Gatwick airport. The Core Business will now build on the brand's distribution in the UK through selected retail distribution channels.
Sales and Marketing Manager Laura Nickell has been appointed to assist in the expansion of The Core Business's range of consultancy projects, to generate business growth and manage the Blockhead brand. She joins The Core Business from Lancôme where she was Visual Merchandising Manager responsible for marketing the company's skin care and fragrance ranges in High Street stores. She also held a variety of sales and marketing roles with Clarins, Boots and design agency Checkland Kindleysides, where she worked with a range of High Street names including Principles and George at Asda.
Stirling Murray, Chief Executive of The Core Business, said:
"I am delighted to welcome Laura to the team. Her expertise makes a great addition to The Core Business and will be invaluable in helping to build the Blockhead brand. With the exclusive UK distribution agreement and after increasing our stake within Blockhead, we are driving the business forward towards achieving our goal of developing a total beauty management group."
ENDS
For further information, please contact:
The Core Business plc
www.thecorebusiness.co.uk
Stirling Murray, Chief Executive 020 7483 4300
Aquila Financial Ltd
www.aquila-financial.com
Peter Reilly/ Vivienne Macey 020 7202 2601/ 2602
Notes to Editors
The Core Business was established in May 2004 by Stirling Murray to create, develop, launch and distribute personal care and beauty brands. It also provides consultancy and brand management services. The Company was listed on AIM in March 2006 under the ticker 'CORE.'
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